Betsey Johnson Thinks “Pink”

With her trademark hair, and rocker-chic pink, fashion designer Betsey Johnson came into Washington like a Category 5 hurricane and stopped by “Washington Unplugged” on Wednesday.

Johnson is in town lending her support to the American Association of People with Disabilities and their annual Gala, honoring Stevie Wonder with their first Image Award for his lifetime of work and raising the social perspective on the disabled.

Johnson lent her artistry to the event’s logo and overall design. She also took part in a fashion show where disabled women modeled some of her latest designs.

“I just feel part of the whole family. It’s been a most heartwarming thing to do,” Johnson said.

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Designer Spotlight! Modurrn

This week’s designer spotlight belongs to our client, Modurrn. Here’s some info on who they are and what they create…

Modurrn is a contemporary women’s collection launched by Utah-based designer, Brandon Barney. The line focuses on dresses, jackets and tops for the modern woman. The Fall 2010 collection features subtle value gradations and neutral tones contrasted against pops of color emphasizing the aerodynamic and streamlined shapes of a refined construction. As an art and design driven brand, the Modurrn aesthetic is easily identified as a progressive, modernistic style.

*Visit Modurrn‘s website HERE

Why Go Green?

Check out this article from Green Earth News…

Before clothing reaches your closet, there is a lifespan to that material that began from the ground up. The planting process itself has just as much an effect on the environment as the manufacturing process. And beyond the latest styles, there is a larger trend evolving in the world of fashion. Consumers are choosing more environmentally conscious fabrics at a growing rate and bringing about a new awareness to their wardrobe.

Bamboo is a eco-conscious fabric choice that starts with its growing process.

What makes a crop environmentally friendly to grow?

Renewability of product: Even before the processing, weaving and manufacturing, the planting itself makes an impact on Mother Earth. Fibers that are grown should be able to be replenished in a relatively short amount of time. Cotton, for example, is a very greedy crop to grow – it sucks most nutrients from the soil and growing enough cotton for one t-shirt uses 257 gallons of water.

Ecological Footprint – Just as we have a carbon footprint, crops leave a footprint of their own. A growing concern is how much land it takes or destroys to bring one plant to full growth and support it. Once again, let’s pick on cotton. Because the crop must be rotated to let the soil replenish, it takes up 74% of the world’s arable land. Another popular fabric choice is rayon which is derived from the eucalyptus trees. But harvesting this wood-pulp product is leading to mass deforestation in East Asian countries. Bamboo requires much less acreage to grow the same amount of plants because it can be harvested at the stalk and will regenerate quickly. An added bonus is that as it grows, it gives back to the environment by taking in carbon dioxide and releasing oxygen into the air.

Chemical Use – Farmers using conventional cotton practices uses a multitude of chemicals. Before cotton is planted, the soil is prepared by applying fertilizers and herbicides. Throughout the growing season, there are additional applications of insecticides, herbicides and growth regulators. At the end of the growing season, a defoliant is applied to prepare the plant for harvest. Essentially, it requires almost the entire weight of a cotton t-shirt in fertilizers and pesticides to grow the cotton for it. Of the most commonly used pesticides, seven of them are suspected or known to be carcinogens. Not only does this translate into chemical-laden clothing, but imagine the run-off into groundwater from all of these chemicals.

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Fabric Spotlight: Modal

Modal is a textile made from beechwood, a natural raw material and basic component for the fabric. Modal is the most luxurious cellulose fiber. Soft, smooth, silky- so light and delicate that you hardly feel it. It has excellent moisture absorptive and release capacities that let your skin breathe. Its smooth texture, its soft look, and the capability to dye brilliant colors make Modal ideal for high-quality apparel. Modal is also resistant to shrinkage and fading.

*Contact us to learn more about Modal and receive samples.

Designer Spotlight! Robert Rodriguez

Get to know our client, Robert Rodriguez…

Many things have influenced the life of Designer Robert Rodriguez; but it was Christian Dior that played an integral role. Growing up, Robert’s mother gave him a book on Christian Dior and it was that book that became Robert’s bible and doorway into the world of fashion couture.

Robert Rodriguez attended the Fashion Institute of Technology in New York where he was recognized for his beautiful and unique designs and received the prestigious Critics Award for Best Designer of the Year.

After completing his education at the Fashion Institute of Technology, Robert Rodriguez accepted a Design position ironically working for Christian Dior under the guidance of Marc Bohen and Geri Gerald. Robert’s love for fashion, excellent artistry with the styling of garments and his commitment to elegant dressmaking brought him great recognition.

Robert Rodriguez experienced the world of beauty, desirability, exclusivity and superb craftsmanship while at Christian Dior and it was his experiences there that afforded him the luxury to launch his own brand. In October of 2003, Robert, together with business partner Nicola Guarna, created Robert Rodriguez: a sophisticated, feminine, sexy, contemporary collection for style conscience women of all ages…

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News Flash! Christian Siriano in Bravo Special

Our client will be starring in an upcoming Bravo special…

U.S. fashion designer Christian Siriano is to star in his own one-hour television special, Bravo announced.

The Season 4 “Project Runway” winner will headline “Christian Siriano: Having a Moment.” It is scheduled to air April 5.

“Bravo’s fan favorite … has outlasted the typical 15 minutes of fame and Siriano’s fashions are now sold at some of the hottest department stores and boutiques in the world,” the network said in a news release Wednesday.

“In this special, we’ll get to see a glimpse into the life of the mini-mogul — who immediately resonated with fans and fashionistas alike as he prepares for Fashion Week, overseeing every aspect of his line from start to finish — model fittings, Emmy-dress appointments and balancing work and life with family, friends and work associates. It will all culminate in the highly pressure-filled buyer meetings where Siriano will learn whether all of his hard work
will pay off.”

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